Many marketers and small business owners wonder which is more effective – visuals or text? Using images to communicate  a message can help you reach your target audience. Studies show that the average person reacts more to visual information, such as an image, than to text. The reason is that visual stimuli stimulate the brain more effectively than simply reading text. People are also more likely to remember an image or video than a lengthy piece of written content.

The human brain processes visual content 60,000 times faster than text

The human brain processes visual content 60,000 times faster than text, which makes them more attractive to users. In addition to this, visuals are much more memorable. In fact, tweets with images get 5x more engagement than those without. And articles with photos get 94 percent more views than those without. In other words, consumers prefer to read content with visuals. But not all visuals are effective. To make the most of them, you should learn how to use them.

While text content is important for SEO, visuals have several advantages over plain old text. The former is easier to understand for the human brain and can be shared and read more easily. The latter, on the other hand, is more difficult to spread, which is why so many marketers opt for visuals. However, the latter is much more efficient in terms of spreading your content. And, as a bonus, it also saves you time.

As an information society, our cognitive processes become more technology intensive. We no longer spend hours in libraries looking for information – we have access to it on our screens. And with so many different types of content available on the web, this battle between text and visuals becomes more intense. Designers and marketers compete to attract visitors’ attention. Whether they are looking for a new iPhone or a new car, the best way to create engaging content is to include both.

Videos are one of the best ways to communicate complex ideas. Aside from images, videos are also very effective for communicating complex topics. These videos can introduce a product or explain a service plan. In addition to that, they can even add a human touch with interviews and customer testimonials. While visuals have many advantages, they can be difficult to implement. Fortunately, there are many ways to integrate videos into your marketing strategy.

Using pictures in your marketing strategy is a great way to keep your audience’s attention and help you gain more sales. Although text is still the most important part of your marketing strategy, visuals are a great way to capture the attention of your target audience. For example, images of people in the workplace are a great way to share information about their job. But it’s important to remember that people respond differently to pictures. So, use the right mix of text and images to reach the most people.

Dave Coleman
President, Piinch Company