Digital Marketing Archives

Image vs Text = No Contest

by hi@ftbdigital.com | Dec 23, 2021 | Digital Marketing, Social Media

Many marketers and small business owners wonder which is more effective – visuals or text? Using images to communicate a message can help you reach your target audience. Studies show that the average person reacts more to visual information, such as an image, than to text. The reason is that visual stimuli stimulate the brain more effectively than simply reading text. People are also more likely to remember an image or video than a lengthy piece of written content.

The human brain processes visual content 60,000 times faster than text

The human brain processes visual content 60,000 times faster than text, which makes them more attractive to users. In addition to this, visuals are much more memorable. In fact, tweets with images get 5x more engagement than those without. And articles with photos get 94 percent more views than those without. In other words, consumers prefer to read content with visuals. But not all visuals are effective. To make the most of them, you should learn how to use them.

While text content is important for SEO, visuals have several advantages over plain old text. The former is easier to understand for the human brain and can be shared and read more easily. The latter, on the other hand, is more difficult to spread, which is why so many marketers opt for visuals. However, the latter is much more efficient in terms of spreading your content. And, as a bonus, it also saves you time.

As an information society, our cognitive processes become more technology intensive. We no longer spend hours in libraries looking for information – we have access to it on our screens. And with so many different types of content available on the web, this battle between text and visuals becomes more intense. Designers and marketers compete to attract visitors’ attention. Whether they are looking for a new iPhone or a new car, the best way to create engaging content is to include both.

Videos are one of the best ways to communicate complex ideas. Aside from images, videos are also very effective for communicating complex topics. These videos can introduce a product or explain a service plan. In addition to that, they can even add a human touch with interviews and customer testimonials. While visuals have many advantages, they can be difficult to implement. Fortunately, there are many ways to integrate videos into your marketing strategy.

Using pictures in your marketing strategy is a great way to keep your audience’s attention and help you gain more sales. Although text is still the most important part of your marketing strategy, visuals are a great way to capture the attention of your target audience. For example, images of people in the workplace are a great way to share information about their job. But it’s important to remember that people respond differently to pictures. So, use the right mix of text and images to reach the most people.

Dave Coleman
President, Piinch Company

What is Google EAT?

by hi@ftbdigital.com | Nov 24, 2021 | Content, Digital Marketing

“EAT” stands for Expertise, Authority, and Trustworthiness and is an important factor in how Google ranks websites.

It is important to know what Google looks for when evaluating a page. This can be difficult for major brands, but Stickyeyes provides a concise analysis of the EAT guidelines. These are based on the content of the web page. The EAT ranking algorithm is an evolving concept, but it is important to understand its significance for your brand and business.

EAT evaluations consider several different factors, including pagerank and links. While Google is secretive about the exact signals, it has established guidelines that help its raters make better decisions. Ultimately, these guidelines can help you optimize your content for EAT. By following the guidelines, you can ensure your website’s success. Using the EAT criteria on your website will increase the likelihood of it being ranked in the search engine.

If you don’t have a degree, but have plenty of experience in a particular field, you may want to consider a page that is an expert in that field. The SQEG guidelines provide examples of when the expertise of the content creator is crucial. However, if you’re not a professional chef, don’t worry, Google doesn’t punish you if you don’t have a degree

EAT is a ranking factor that is not used by Google internally. As such, it’s not a ranking factor. But it does give you a good idea of how the algorithm evaluates your content. As with all quality rankings, high-quality content is always valuable and worth the time and effort. Keeping in mind that Google does not use the EAT score to rank your content, this is an important factor to keep in mind.

Expertise and Authority are the two most important factors in ranking websites. YMYL pages, for example, feature content on parenting and rare diseases. The most trustworthy websites have high E-A-T. It’s a good idea to use a trusted website if it helps you make a smart decision. A website that has excellent content, offers useful information, and provides helpful advice will be trusted by Google and others.

While this is an important factor in determining the search engine rankings of a website, it can also affect your visibility and traffic. Backlinks are essential for organic SEO and should be relevant to the brand, company, and keywords. For example, backlinks should point to a page about the same product as yours. When backlinks point to the same page, the link must be relevant. If it doesn’t, Google will reject the link.

Dave Coleman
President, Piinch Company

How Fresh, Relevant, Quality Content Helps Your Organic Rankings

by hi@ftbdigital.com | Nov 19, 2021 | Blog Writing, Content, Digital Marketing, Uncategorized

It’s a question many brands ask themselves daily: how do you improve your website’s organic search rankings? You can try a few different strategies, but publishing high-quality content remains king. It’s the best way to attract visitors and compel them to share what you have to say. These effects and more will help you slowly but surely climb the organic rankings ladder.

How Fresh, Relevant, Quality Content Helps Your Organic Search Rankings

First, we need to explain that fresh content involves the regular addition of new pages to your site, such as with a blog. Adding these pages on a consistent basis can help your site rank for more keywords, thereby boosting SEO relative to your brand’s industry. In other words, new content helps your site target a broader range of keywords. In addition to adding blog content, you should also look at repurposing that same content for all your social media channels. If you do not have a full complement of social media profiles, you need to get them!

Fresh content does not refer to slight updates or changes to your site’s existing pages. While some changes can marginally improve your search engine rankings, they do not dramatically improve SEO.

Attract More Visitors

Now that you understand fresh content, we can delve into why it’s important. First and foremost, new, and engaging content keeps visitors returning to your site. Imagine you have a favorite news site that suddenly stops publishing stories. You would likely stop visiting that site, right?

The same is true of your own website. You need a constant stream of fresh content to keep users interested and attract new visitors. As your website experiences more traffic, it builds increasing authority on search engines. This helps your page organically rank higher.

Improve Keyword Optimization

In the past, websites jammed as many keywords as possible into their content without providing much information. This is known as keyword stuffing; a practice Google no longer rewards. Instead, the search engine constantly changes its algorithms to ensure that it provides users with useful and relevant results. This means content is ranked according to its search relevancy and must incorporate keywords in a natural, fluid manner.

By regularly producing fresh content, you keep your audience engaged and enjoy more chances to focus on the keywords most relevant to your brand. You also constantly remind search engines of your site to keep pushing your overall search engine positioning.

Target New Keywords

Each day, Google performs around 5.4 billion different searches. Users continually look for something new and different, from lightbulbs and shoes to dog food and roofing supplies. The point is you can take advantage of these many different searches with new content that targets your most desired keywords. While you can’t expect to secure high organic rankings for every keyword relative to your brand, you can do so with a small group of keywords.

Before you get started, think about the ways people search for your products and services. Then make a list of those keywords and identify the competition for each with a tool like Google’s Keyword Planner. Keywords with low to medium competition and high volume are the ones to shoot for. They offer the most traffic potential and can give you the rankings you want.

Take Advantage of Search Engine Crawlers

Search engines constantly crawl websites looking for new content to index. As they find fresh pages, they also recognize when a site is actively and regularly updated. It, therefore, stands to reason the more fresh content you publish, the more your site will be re-indexed – and the higher it will rank in search engine results.

Create New Links

Adding fresh pages creates new links for your website that each have a unique URL. Building these links is crucial to creating pages relevant to user searches and growing your overall site. When interlinked, different pages of your site can also share traffic, improve SEO, and increase your organic rankings.

The same is true of backlinks, established when another website includes a hyperlink to your site. Backlinks help build credibility that, in turn, increases SEO. These links also prove to search engines your site is an authority in a chosen topic. Keep in mind Google wants to give users high-quality and authoritative information. Establishing yourself as accurate and authentic will therefore go a long way toward improving your organic rankings.

Delivering fresh content is a great way to improve your search engine rankings. It allows you to attract more visitors, improve keyword optimization, and even establish yourself as an online authority. But these tasks take time, and rather than try to go it alone; we’re here to help. We can provide you with a free visibility report and then establish a clear path to improve your organic rankings. Learn more by contacting FTB Digital today.

Dave Coleman
President, Piinch Company

How Types of Digital Marketing Are Used for Business

by hi@ftbdigital.com | Nov 15, 2021 | Digital Marketing

In recent years, digital marketing has developed into an essential component in the overall marketing strategy of most organizations. It enables companies to personalize messages to each individual customer, enabling them to target their advertising to those people who are more likely to be interested in the product being advertised. The following article will provide you with a brief overview of the different types of digital marketing and how they can help you to advertise your product successfully.

Search Engine Optimization: These types of digital marketing often refer to the efforts of online marketers to optimize websites for search engines. These marketers strive to get their websites ranking highly in the major search engines such as Yahoo! and Google. This is done by conducting research on what types of words consumers will likely type into the search engines to find products and services. By taking advantage of this research, these marketers create specific pages on their websites that directly address these key terms and include them within the text.

Email Digital Marketing: This type of digital marketing tends to target business owners and those in charge of email campaigns. Digital marketing here refers to the use of email marketing software or an autoresponder to send out email campaigns to targeted prospects and customers. This is a great way to notify customers of upcoming events, new products, and changes to policies and procedures. Usually, marketers will use email campaigns to encourage opt-ins to their websites. They will do this by offering a free gift or offering discounts to those who sign up for their service.

Social Media Digital Marketing: Social media platforms such as Twitter and Facebook have exploded onto the scene in recent years. Millions of users log on to these sites each day, creating a goldmine for those who know how to tap into this source of traffic. Social media campaigns should be segmented according to geographic area, interests, and demographics. Marketers can use these platforms as a platform for customer loyalty building, generating leads, and building brand awareness.

Search Engine Optimization: This type of digital marketing involves making sure that websites are ranked highly within the major search engines. The basics of SEO include building link popularity, content creation, blog promotion, and search engine compatibility. SEO services are only useful if they are focused and have been implemented correctly. It is important that those seeking such help have a good understanding of the various types of SEO so that they can choose the right solutions for their needs.

Content Marketing: Content marketing is a term that is often used interchangeably with content creation. Content marketing is done through email lists, blogs, and websites. Content marketers work to enhance the content offered on an email list, create content blogs, and write articles. These emails and blog posts should be relevant to the audience served by the content marketing efforts.

Search Engine Marketing: This type of marketing is essential to the survival of online businesses. In order to be successful in the search engines, websites need to get good search engine rankings. Good search engine results give visitors a website that is well-established and shows that a business makes quality products and services available. This form of digital marketing requires the skill to optimize pages on a website so that they rank highly within search results. It is important for online businesses to hire the right SEO service providers to ensure that their website reaches top rankings on search engines.

The types of Digital Marketing covered above are all important tools for the success of a website. They provide SEO services that help to promote websites in different ways. Content creation, blogging, and SEO are all used together to produce websites that can compete with the most popular sites online. By using all of these methods, businesses will find that they are able to reach more visitors, generate more sales, and attract more customers to their sites.

Dave Coleman
Piinch Company

Why is Digital Marketing Important?

by hi@ftbdigital.com | Nov 13, 2021 | Content, Digital Marketing

Why is digital marketing so important?

Unlike traditional offline marketing methods, digital marketing ensures you can target the right prospects with the right messages at the right times. This means you can make more money from your advertising dollars, even when you’re not actively selling products. The following tips will help you find out why digital marketing is important. By the time you have finished reading through this article, you’ll know how to improve the effectiveness of your current advertising campaigns.

Why is digital marketing so important? Unlike traditional marketing methods, digital marketing makes it possible for businesses to view the results of their marketing campaigns almost instantly. This means you can quickly adjust your message and analysis which ad campaigns are most effective for you. This allows you to remain competitive in the marketplace, no matter what your business has to offer.

How do I make more money using this method? In order to get the most from digital marketing, you need to make sure you choose the right subscribers. It’s important to only use email marketing for a targeted audience. You want to carefully select your subscribers so you can remain competitive. One of the easiest ways to target subscribers is to place them into categories according to their interests. Once you have identified who you’d like to send emails to, you can then start writing newsletters and promotions tailored to these subscribers.

Why is email marketing so important when you’re using social media channels? It’s becoming increasingly popular to use social media to promote your business, especially on the platform of Twitter. However, this platform is not always the best place to make a profit, especially if you want to make the most from your advertising budget. As you can see, the benefits of digital marketing far outweigh any benefit you can get from social media.

What’s the difference between email campaigns and digital marketing? Email campaigns usually target a specific audience. This audience typically consists of people who have opted-in to receive emails from your business. Social media targets a much broader audience. Therefore, you can send an advertisement to a group of people who may not be interested in your product but may be interested in your target market.

What is the point of constant contact? Constant contact is important because you can stay in front of your audience, especially if you offer information updates on a regular basis. In addition, you can use digital marketing to help you build relationships with your subscribers, which can lead to greater conversion rates.

What’s the difference between email marketing and social media? If you want to stay competitive, you need to take the time to create quality content creation. As you can see, both methods are very effective at getting you in front of your target audience, but you can do a better job at advertising to your subscribers. If you want to remain competitive, you need to take the time to create quality content creation.

Digital marketing can help you market your products effectively. Whether you choose to implement it yourself or outsource it, you can achieve great results by getting the right content created for you. There is no reason that you can’t succeed in the 21st century, and you can use social media to achieve that success. With so many other players in the field, you can’t afford to leave any stone unturned.

Let’s face it: content creation is king when you want to be taken seriously as a thought leader in your business. If you don’t have the right content, you won’t be taken seriously. Think about it: you show up at an event wearing your best company t-shirt, holding a presentation that you helped craft, and you have your work printed out on a cheap, unprofessional website. Would you bring your business to the table that way? Probably not, and you can certainly run your business like that without resorting to unethical behavior like plagiarism.

As you can see, you can sell whatever you want in a more ethical manner than you can in traditional marketing. When you’re willing to use your brain and your stomach when you sell, you can become a thought leader in your business. You can remain competitive in your industry when you combine online advertising with social media marketing strategies.

Now you know why digital marketing is so important. You don’t have to resort to unethical tactics to sell your products and services. You can do things the right way, and you can reach your audience in new ways. If you need help deciding what you should be doing to get your name out, you can contact us for a consultation. We’ll give you a free consultation and show you how to grow your brand awareness. Then you can implement proven marketing strategies like email campaigns, social media marketing, and content creation.

By Dave Coleman
President, Piinch Company